TCED approved “back to basics Marketing plan

TCED approved “back to basics Marketing plan Branson / Lakes Area Convention Center and Visitors Bureau Chief Marketing Officer Leah Chandler described the plan as” back to the basics. “One of the main goals is to focus on the core and primary markets. The plan, however, is constantly … Read more on
Harvard ‘Fergie Project’ hailed as a blueprint for success in business The instigator of this marriage seems to have been unlikely Anita Elbrese, associate professor at Harvard specializing in strategic marketing in the creative economy. She created some waves back in 2008 when she challenged Chris Anderson … Read more on

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